Sustainable fashion is sustainable and conscious fashion.

This notion implies a sustainable approach to the production and consumption of clothing. 

The main principles of sustainable fashion are:

– Care for nature

– Respect for people and their labor

– Support for the local economy

Our own production in Russia allows the Choupette fashion brand to provide comfortable working conditions for our employees and maintain jobs even in times of crisis. Our factories are located in close proximity to Moscow, which helps us It helps us minimize logistics and, therefore, reduce the burden on the ecosystem.

Choupette produces high quality clothes that will last more than one season. When your child grows up, you can give our products to friends and relatives as a demonstration of caring for the environment.

Choupette brand clothing is made entirely of natural hypoallergenic materials under a strict quality control and with particular attention to every detail.

We are very happy to please our children with stylish and comfortable clothes and welcome you to discover Choupette fashion collection on our online shop.